In the survey’s “aided awareness” results, 90% of U.S. respondents recognized RE/MAX when read a list of real estate brand names. In Canada, the percentage was even stronger at nearly 97%.
But the ultimate test of a brand’s strength is “unaided awareness,” when respondents are asked to mention companies without being presented with a list of names. In this survey, RE/MAX was mentioned more than any other real estate brand. RE/MAX also was the brand most often mentioned first – giving it the highest top-of-mind awareness in both the U.S. and Canada.
“Because RE/MAX agents sell more real estate than agents with any other brand, it’s not surprising that RE/MAX is first and foremost in the minds of home buyers and sellers,” said Margaret Kelly, RE/MAX CEO. “Our outstanding agents, supported by an extensive advertising campaign and our very popular red, white and blue balloon have created a winning formula for brand recognition.”
The phone survey was conducted between November 2012 and March 2013 by MMR Strategy Group. Respondents included recent home buyers, sellers and those planning to buy or sell a home. In the U.S., the sample size was in excess of 2,500. A similar methodology was used in Canada with a sample size of more than 600. In both countries, the results were statistically significant to a 95% confidence level.
Specific findings of the MMR survey include: Unaided Awareness - Percentage of home buyers, sellers and those planning to buy or sell, who named each brand when asked, without prompting, “When you think of real estate brands, which ones come to mind?”
|Century 21||22.2%||Royal LePage||22.9%|
|Coldwell Banker||14.7%||Century 21||22.8%|
|Keller Williams||4.6%||Coldwell Banker||5.3%|
|Long and Foster||2.2%||Prudential||1.8%|
|Better Homes & Gardens||1.0%||Keller Williams||1.3%|
|Real Living||0.4%||Better Homes & Gardens||0.3%|
RE/MAX REALTY CENTER, Real Estate in Wisconsin
Thank you for visiting our REMAX REALTY CENTER, Real Estate in Wisconsin website.
Please feel free to contact us for any of your residential or commerical real estate needs including an online market if you are a seller, or finding a home if you are a buyer.
Our real estate focus in the Waukesha County, Milwaukee County, Lake Country, Jefferson County, Dane County, Dodge County and Washington County areas. Several agents in the office also their IRES designation (International Real Estate Specialist) so they can assist you with all your real estate needs in Wisconsin, the USA or anywhere in the WORLD!
When you are seriously looking or just browsing at real estate in Wisconsin, RE/MAX REALTY CENTER, Real Estate in Wisconsin, is the BEST resource to help you with all your needs and questions, whether a first time home buyer, relocating to or from the beautiful LAKE COUNTRY area, looking to invest or explore foreclosure opportunities or just thinking ahead to the future.
Lisa Bear is the broker/owner of RE/MAX Realty Center, Real Estate in Wisconsin (262-893-5555) is an experienced real estate agent in Waukesha County and the entire Milwaukee Metro area. Lisa thinks "outside of the BOX" and encourages her agents to do so as well. If you want creative options and exceptional marketing and service - look no further!
The RE/MAX Realty Center Office, has experienced agents with expertise in luxury home marketing, lake property experts, foreclosure and short sale specialists, investment and property management brokers and commercial brokers.
Our agents areas of service include, but are not limited to:
The prospering communities of Waukesha County including Delafield, Waukesha, Oconomowoc, Pewaukee, Waukesha, Sussex, Wales, New Berlin, Dousman, North Prairie, Mukwonago, Chenequa, Menomonee Falls, Brookfield, Elm Grove, Okauchee, Eagle, Muskego and Merton.
Great municipalities in Milwaukee County including Milwaukee, South Milwaukee, Wauwatosa, Hales Corners, Greenfield, Glendale, Franklin, Bayside, Brown Deer, Cudahy, Fox Point, Greendale, Shorewood, Oak Creek, St. Francis, West Allis and Whitefish Bay.
The hometown favorites of Washington County, Jefferson County and Dodge County including Watertown, Hartford, West Bend, Germantown, Jackson, Richfield, Ashippun, Lake Mills, Jefferson, Johnson Creek, Slinger and Erin.
Lake Country Living on one of Waukesha Countys great lakes as a full timer or vacationer is a must and there are some great lakes to choose. Nagawicka Lake, Pine Lake, Oconomowoc Lake, Beaver Lake, Okauchee Lake, Pewaukee Lake, Moose Lake, North Lake, Lake Keesus, Lac La Belle, Upper Nashotah, Lower Nashotah, Upper Genesee, Lowe Genesee, Middle Genesee, Upper Nemahbin, Lower Nemahbin, Fowler Lake, Golden Lake, Pretty Lake, Silver Lake, Waterville Lake, and Crooked Lake. Great lakes of the surrounding area also include Lake Michigan, Rock Lake, Big Cedar Lake, Little Cedar Lake, Pike Lake and Lake Ripley.